Tableau Business Science and 2021.1 Launch Announcement in Korea

  • Developed press invitation and distributed the invitation to top-tier media, following up with the journalists to confirm attendance

  • Drafted a press release and distributed them to journalists during the webinar

  • Created briefing books for executives in English and Korean, including talking points and potential Q&A

  • Organized interpreters and led the rehearsals prior to the event

  • Result: 16 media attendees + secured 8 coverages exposed on Naver
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