Creative Brief
What happens when the places you shop don’t value you as an individual? It will leave you feeling empty. If you are simply looking for an electric toothbrush or a deodorant, Amazon may have better deals for you.
eBay may not be the first place that comes to mind, and that’s okay. eBay may not have everything like the daily items you need.
What we do have is something that makes you feel alive inside, something that can add color to your life.
At eBay, we are a collector’s paradise. And we help you find something special that lets you be truly yourself.
At eBay, our mission is to connect buyers and sellers globally. You get validation from a stranger who shares the same taste as you. It’s a great feeling that there’s someone out there who understands you.
We empower individuals like no other online marketplace can. We’re not just an online marketplace. It’s a global thrift store full of treasures that you really want.
When eBay is the first search engine people think of when they’re looking for something more special that relates to them on a personal level, that’s when you know eBay has found its own spark.
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Humans are unique. We collect items purely for the satisfaction of seeking and owning them. Historically, the act of collecting started 12,000 years ago when the development of agriculture allowed humans to adapt from nomadic lifestyles to permanent settlements.
Some of us collect to seek status and validation from others, or for pure pleasure, others collect artifacts to represent a group, or to show loyalty to our country, hometown, or favorite sports teams.
Maybe we enjoy the sensations and light-heartedness collecting brings about because there’s a kid inside each one of us. Essentially, we collect items to find a sense of individuality and community.
Collecting represents who you are as a person and allows you to connect deeply with your identity, but it’s getting harder to find something unique online because we live in a world where it’s so easy to buy almost anything you need with one click.
Discover your spark with eBay ✨
Discover your spark with eBay ✨
*This is not afflicted with this brand, product, or organization. This content was created for educational purposes only as a class assignment.